Welcome to Olive Oil of The World
Hello and welcome to Olive Oil of the World ! Our mission is to teach you about the world of olive oil.
My name is Ersilia Moreno and I am an olive oil expert. For years I have been buying and trying extra virgin olive oil out of a natural born passion to eat not just what is good for me, but what tastes good. My ancestral roots trace back to 13th century Italy and olive oil has been a central ingredient in our day to day cooking. Back in the 1960’s, well before the medical community started espousing the virtues and health benefits of the key ingredient of the Mediterranean diet, my mother was cooking with a brand of extra virgin olive oil from Sicily that we could only find at Di Paolo’s in New York’s Little Italy.
I grew up in a family that cherished meals and my two wonderful parents made sure that we did not become peanut butter and jelly or macaroni and cheese kids even if everyone else was eating it. My mother was and still is an amazing cook and she gives credit back to my namesake, my paternal grandmother Ersilia, for exposing her to all of the wonderful Italian ingredients New York City offered that had not yet arrived in her home town of Pittsburgh. We ate fresh from the garden and used olive oil for everything. It made the simplest sliced tomato with a piece of basil on top taste so deliciously special.
My college years in the early 80’s brought me to Europe and the Middle East where I began to become exposed to olive oils from different countries and different regions within those countries. Subsequent trips back to Italy in the 1990’s (when you could still carry on liquids) included a requisite purchase of two 5-liter tins of olive oil from Umbria because it was impossible to find here.
Whenever possible I would buy olive oil from as many different countries as possible just to see what they tasted like. FINDING those oils was a huge problem. It would only be by chance that I might come across a Greek olive oil let alone a Moroccan olive oil, a French olive oil or one from California.
I wanted to learn about olive oil so, during the olive harvest in 2008, I attended a 2 day one- on- one course studying with a certified olive oil sommelier and well known competition judge in Italy. My business began as a hobby running a stand once a week at the local farmer’s market. Two years later I decided to quit my day job and closed my accounting practice to devote myself to the world of olive oil. My son Rasheed, a graduate of the Florida Culinary Institute, joined me in 2011 as Executive Chef and Director of Sales. Together we are here to help you choose the olive oils that best suit your palette and discuss with you how to best use these different Olive Oils of the World for cooking.
Supermarkets line their shelves with the exotic branded olive oils you see today. They all basically taste the same because they are blends of olive oils from various different countries with a fancy bottle and a fancy name. There are also so called “olive oil tasting bars” springing up that tout their olive oils as “artisan olive oils” when in fact they are nothing more than generic olive oils purchased in bulk and dispensed out of stainless steel containers into private labeled bottles. My research discovered that one of the main suppliers to these establishments imports more than 1,000,000 gallons per year. Only large commercial producers are able to supply in such quantity.
I am a true purveyor and personally source every product I sell and do not use 3rd parties. I visit the farms and olive mills and establish a personal relationship with each of my suppliers. My suppliers are true artisans and I only do business with those who want to proudly display their name on the label.
Come and allow me to share my passion with you for what I know to be one of nature’s most perfect and healthy foods. To truly open up the amazing world of olive oil to you I have set my sights to create what I have been looking for all these years : one place devoted to olive oil from every country that produces it . My goal is to have 1 extra virgin olive oil from each the 26+ countries that produce it , 1 from each of the 16 olive oil producing regions of Italy, and 1 from each of the 3 states in the USA. And while I am at it, I want to share with you nature’s perfect partner for olive oil : vinegar. So as they would say among the 26+ countries that produce this food of the God’s : benvenuti, ahlan wa salan, bienvenidos, bienvenue, galos orisate, bruchim habayim, hos geldiniz, dobro došli, bem-vindo, khosh aamadid, welcome! I promise you an amazing experience…